Shawn Fedorchuk: PGA “These Guys are Good” ad campaign credits.

Shawn Fedorchuk work credits. The PGA Tour’s “These Guys Are Good” slogan first debuted in 1997 and has been one of the most recognizable advertising taglines in all of sports.

The “These Guys Are Good” ad campaign showcased many of the emerging stars on the PGA Tour with a series of short documentary-style videos. And, fans and newcomers to golf were very appreciative to learn more about each of the new up and coming “young guns” on the Tour. There truly was a new breed player evolving on the Tour and this ad campaign capitalized on illustrating this in an impactful and artful way. In fact, this ad campaign raised viewership by 22%. In total, more than 36 million golf fans watched this video series on various online platforms.

The PGA Tour’s “These Guys Are Good” campaign told the told stories of the players, but also of the fans and the league itself. Fans candidly commented on each player, accented with great golf action and biographical footage. Golf highlight reel shots are paired with super 8 home movies to create a textured archival feel. Together, these elements painted an  interesting cross-section of who each player really is, on and off the course.

The ad campaign also was a very successful marketing tool. For instance, it was instrumental in launching and promoting the FedExCup Playoffs. In fact, the “These Guys Are Good” ad campaign was the longest-running advertising campaign among major sports. This campaign was unique in that it showcased the new rising stars of the PGA while forecasting their legacies as future hall of famers.

Shawn Fedorchuk: editing credit, New Balance “Made in America”.

(2010)

A short documentary about life and work at New Balance in the small town of Skowhegan, Maine. Shawn Fedorchuk, editing credit. This multi-format 60-second web documentary explores a truly unique group of people with a sincere love for their community and way of life. These are hard-working, honest people, reflected in their ingenuity and dedication to their craft. This documentary allows the viewer to get to know the people of Skowhegan through stories of their lives working in the New Balance family.

The New Balance factory creates many opportunities for the town’s residents and is essential to their economy. People strive to do their best work and take a lot of pride in contributing to each aspect of creating a practical comfortable shoe. New Balance has helped each family and there is a real sense of gratitude to the company.

The company has provided many essential elements to the surrounding communities such as parks and playgrounds. These community efforts have greatly enriched the lives of the people of Skowhegan. The fun and energetic work environment at New Balance complements the life’s journey of the workers and it shows in their performance on the job. They take pride in all the small details which cumulatively creates a great end product. Consumers enjoy shoes more when they get to know the real stories and people behind the product.

A fascinating and endearing look into the importance of handmade quality in production during a time of rapid technological advancements. It’s refreshing to know that some companies put more importance on individuals working at the factory rather than only profitability. The happiness of a company’s workers is what sets it apart from all the other competitors.

Skowhegan Maine is town of shoemakers, and they are proud that their shoes are Made in America.

Shawn Fedorchuk Awards and Nominations

Shawn Fedorchuk, 3 Emmy Nominations. The Emmy Award is an annual trophy presented for achievements in various areas of the television industry. The Emmy is among the four most prominent entertainment awards in the United States among the Grammy for music, the Oscar for film, and the Tony for theatre. These nominations are for the Creative Arts Emmys. The Creative Arts Emmys are an award for the purpose of honoring outstanding artistic and technical achievement in the various genres of television programming worldwide. This International award also recognizes and celebrates guest performances in a weekly series, outstanding accomplishment in reality-based documentary category as well as visual effects, both single and multi-camera editing, and computer animation/motion graphics.

This ceremony is most often held over the course or two nights and is held in combination with the annual Prime-time Emmy Awards. Nominations are generally publicly announced two months prior to the event, with category award judges having scrutinized and adjudicated the nominees for several months previously. There are many fascinating categories in the Creative Arts Emmys such as Cinematography, Costumes, Outstanding Unstructured Reality Program, Exceptional Merit in Documentary Filmmaking, Outstanding Animated Program, and Outstanding Short Form Comedy to name a few.

Shawn Fedorchuk:

Outstanding Main Title Design – 2005

Nominee, Shawn Fedorchuk, Title Designer, Editor

The Grid

TNT

Outstanding Picture Editing For A Special (Single or Multi-Camera) -2005

Nominee, Shawn Fedorchuk, Title Designer, Editor

26 Screen Salutes, 77th Annual Academy Awards

ABC

Outstanding Main Title Design – 2009

Nominee, Shawn Fedorchuk, Editor

True Blood

HBO

Shawn Fedorchuk video game credits

Shawn Fedorchuk 

Video Game credits :

Audio:

Tony Hawk’s Proving Ground (2007)

Song: “Carpenter”

Skateboarding video game released October 15, 2007 by developers Neversoft, Page 44 Studios and Vicarious Visions for the platforms Xbox 360, Wii, Playstation 2, Nintendo AS and Playstation 3.Published by Activision and Activision Blizzard as a single and multi-player video game. Tony Hawk’s Proving ground was nominated for the VGX Award for Best Soundtrack and the VGX Award for Best Individual Sports Game.

As a sequel to Tony Hawk’s Project 8, Proving Ground allows the player flexibility in choosing a personalized storyline. Players are capable of making various in-game choices such as which cities they would like to skateboard in. The story’s flow can be shaped by the influence of the different categories of skaters as well. These categories include: Hardcore, Career, Rigger and Street. Proving Ground incorporates an expansive “Nail-the Trick-” system. This system allows the completion of flashy moves such as Nail-the-Manual, Aggro Push, and Nail-the-Grab.

As gameplay continues, players are able to seek the advice of their favorite professional skaters. The pros assist them in creating and formulating their very own personally created skater. This expert level advice also allows the player to master difficult moves and tricks. There is also the impressive capability to build their own skate park.

Shawn Fedorchuk Ads of the World

Shawn Fedorchuk Ads of the World excerpt/repost from BMW “Unscripted” campaign. Various editorial agency work. Directorial/Editorial work on the “Unscripted” campaign featuring several documentary subjects reflecting on their life and the influence of their BMW. Documentary subjects in this ad campaign come from various walks of life from all over the world. Each subject gives heartfelt and genuine accounts of how their BMW fits into their lifestyle. BMW has is not just a car to them, it has influenced their perspectives and philosophies. The BMW owners draw you into their personal life as they show us their roots, talking about their upbringing . Each BMW driver developed over the course of their years with a BMW as their constant companion. The character of BMW is reflected and instilled in each person as an inspiration to celebrate the joys of life.

https://www.adsoftheworld.com/creative/shawn_fedorchuk