(2010)
A short documentary about life and work at New Balance in the small town of Skowhegan, Maine. Shawn Fedorchuk, editing credit. This multi-format 60-second web documentary explores a truly unique group of people with a sincere love for their community and way of life. These are hard-working, honest people, reflected in their ingenuity and dedication to their craft. This documentary allows the viewer to get to know the people of Skowhegan through stories of their lives working in the New Balance family.
The New Balance factory creates many opportunities for the town’s residents and is essential to their economy. People strive to do their best work and take a lot of pride in contributing to each aspect of creating a practical comfortable shoe. New Balance has helped each family and there is a real sense of gratitude to the company.
The company has provided many essential elements to the surrounding communities such as parks and playgrounds. These community efforts have greatly enriched the lives of the people of Skowhegan. The fun and energetic work environment at New Balance complements the life’s journey of the workers and it shows in their performance on the job. They take pride in all the small details which cumulatively creates a great end product. Consumers enjoy shoes more when they get to know the real stories and people behind the product.
A fascinating and endearing look into the importance of handmade quality in production during a time of rapid technological advancements. It’s refreshing to know that some companies put more importance on individuals working at the factory rather than only profitability. The happiness of a company’s workers is what sets it apart from all the other competitors.
Skowhegan Maine is town of shoemakers, and they are proud that their shoes are Made in America.