Shawn Fedorchuk Ads of the World excerpt/repost from BMW “Unscripted” campaign. Various editorial agency work. Directorial/Editorial work on the “Unscripted” campaign featuring several documentary subjects reflecting on their life and the influence of their BMW. Documentary subjects in this ad campaign come from various walks of life from all over the world. Each subject gives heartfelt and genuine accounts of how their BMW fits into their lifestyle. BMW has is not just a car to them, it has influenced their perspectives and philosophies. The BMW owners draw you into their personal life as they show us their roots, talking about their upbringing . Each BMW driver developed over the course of their years with a BMW as their constant companion. The character of BMW is reflected and instilled in each person as an inspiration to celebrate the joys of life.
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